Top 10 Mistakes in Starting an Online Business

Are you aspiring to start up a business online? Well, here are top 10 mistakes to be careful about in the virtual commercial zone.

  • Too much of procrastination

When you are starting an online business you should deploy a good deal of time to analyze its pros & cons fro you but don’t get carried away with procrastinating thoughts. You have to take risks fearlessly – the first service or product might not be that good but if your market survey cites demand for the item and if you are ready to work hard on it, don’t wait.


  • Not paying heed to customer complaints

Your customer forms the soul of your business and you would commit the biggest of mistakes if you don’t pay heed to their grievances. In fact, the smarter way would be to ask them about the points of dissatisfaction and suggestions for improvement.

  • Business casually chosen

If you yourself aren’t passionate about your business or blog topic, how would you inspire the customers?

  • Not studying competitors

If you do not know where you lack in comparison to competitors you cannot ever achieve the desired dominant status in the market.

  • Being meager in marketing

The virtual commercial space features a fierce competition where the customers are spoilt for choices for the same product. If you cannot create a strong reminder for them through versatile marketing campaigns effectively highlighting your brand, you will disappear in no time.

  • Being alone

As mentioned earlier, the online market is a fiercely competitive space and hence it is always good to welcome additional support at least when you are in the initial phase of the business. So, don’t hesitate to outsource services to fulfill your customers’ demands, on time.

  • Not studying current trends

You might have a highly active blog online but if you are not updating yourself with the current trends in your industry, you are soon to lose out on member support for the blog.

  • Lack of adequate capital

Capital is a vital word in any online business and if you lack there you would soon end up with a futile attempt. So, before starting your online business, make sure you are decently backed by adequate financial assistance.

  • Unrealistic expectations

Yes, it’s true that the online market is a prosperous field but it cannot guarantee you overnight success. Thus do not set unrealistic goals because disappointment discourages taking to further risks in business.

  • Not being specific about market

If you are not specific about your target niche, your marketing efforts would end up in complete wastage of time, money and energy.



A Simple Mindset to Drastically improve your business

Every start-up entrepreneur dreams of making it big one day. Developing a business is undoubtedly a perplex affair but if you are right with the strategies you will soon find success kissing your feet. There are some really simple and very fundamental steps when it comes to defining prosperity in a business. Are you too an aspiring entrepreneur ambitious for a phenomenal growth. Well, here are some simple yet proven strategies that will lead you towards the achievement.

Be thorough

No matter whichever business you take up, you must be thorough on the industry and the subject. Read every book or document possible on the topic and try to consult the established names in the field for time-tested strategies. Added to self-training, you must educate your employees on the business subject as well.

Business concept: optical glass with  icons

Dream big but real

Yes, you are ambitious and love to dream big. High dreams act as the much needed boost to your business operations but make sure these are realistic as per your present caliber and affordability- unrealistic dreams no matter how potential these are might lead to depression when seems unable to materialize. Thus, you have to set realistic goals for every month or 6 months or a year and gear up yourself to achieve those objectives. A business with no set goals cannot ever make it big.

Market widely

In the contemporary age of cut-throat competition, a high-impact effective marketing campaign is mandatory to reach out to your customers. You can take to online promotions here as the virtual market shows a staggering popularity today.   Try out various advertising avenues to promote your products in versatile ways.

Be careful about the trends

You & your employees should continuously update yourself about the changing trends in the market. Remember change is the only constant thing and if you are unable to adapt your strategies as per the changing demands, your business won’t survive.

Value customer opinions

Your customer is certainly the KING of your business and your every strategy must be designed to ensure convenience for them. Be courteous with them and always ask them to cite the areas of improvement in your service. Follow their suggestions to guarantee enhanced customer satisfaction and escalated client retention.

Dedicated & professional employees

Be careful to select dedicated & professional employees as it’s your staffs who form the main pillar of the business.

Check finances regularly

You must deploy a dedicated and sincere accountant to take care of the financial operations & check the economic mismanagement in the business.


10 Best Social Media Sites for Small Business Owners

 Most of the entrepreneurs are opting for an online platform, regardless of what their field is, and there a good reason why they are doing so. Your website is primarily the base camp from where you can target an increasing number of target audiences. Next, it is important to promote your brand frequently, as they say, out of sight out of mind. And what is the single most effective platform to promote a small business, well, it’s but obvious social networking platform. You must be aware of how social networking websites work, however, promoting you business online might be a new concept for you. Read on for more insight on how you can make use of the following 10 websites for your small business.


  • Facebook: With over 800 million users on it, Facebook is a perfect platform to tap millions of potential customers. The trick here is to create profile/community page of your business and keep on updating regular information pertaining to your business.
  • Twitter: This micro blogging website gives you access to 300 million potential clients worldwide. Individuals who follow you will get access to all your short posts, or tweets.
  • YouTube: A video sharing site is perfect for online marketing of your small business.
  • GooglePlus: With features like messengers, circles, hangout, instant upload etc, GooglePlus is a great social networking platform for promoting your business.
  • LinkedIn: One of the best websites to target potential clients, LinkedIn helps you to increase your business contacts and post regular updates for you potential client base.
  • Pinterest: Sharing updates by means of pictures is what this website is all about. Posting regular images is a great way to keep you audiences captured. When an individual likes a certain picture they cab’ pin it’
  • Ryze: This website is particularly for professionals and entrepreneurs. You can join it for free which gives you direct access to more than 5, 00,000 members across the globe.
  • Talkbiznow: This social networking website specializes in providing business to professionals and small businesses. Hence by being a part of such a website you can gain access to numerous professionals who are looking for business solutions.
  • Affluence: As the name suggests, this social networking website is for the who’s who are part of this social networking site, and you have to prove your worth to be part of it.
  • Quora: With the popular answers option now disabled by LinkedIn, Quora is now a great pick for small business owners.


The 8 Fastest-Growing Industries for Small Business

Despite the fact that many people across the world are facing financial crunches, there are quite a few sectors yet to be explored and which hold quite a bit of potential for those exploring it. Many students fresh out of college dream of working in large corporations but that is not always possible. But there are some other sectors which you could start out in. They may be small but they are fast becoming more popular with incredible amount of scope.


  • Construction

As more and more companies erupt, they all look for locations where they can set up offices. Due to this there has been a boom in the construction industry. There is always someone or the other in the search for building contractors.

  • Farming

Though this may not seem as modern, there are some areas like oilseed and grain farming which are seeing a lot of improvements and advancement. If you think you might be interested, this is a pretty good area to enter.

  • Real Estate

In the past few years, the real estate sector wasn’t doing so well but now it is slowly on the rise again. Real estate agents as well as brokers are going to be receiving a lot of opportunities soon enough.

  • Consultants

There is always a need for consultant no matter what sphere it is. It could be technical, agricultural, scientific, management, etc. If you have the required knowledge and qualifications, this is a great sector to enter as it holds tremendous scope.

  • Architectural Engineers

Many new companies are emerging and old ones are branching out. They all look for engineers who can help them create buildings, shops, etc. So this sector can only see more expansion.

  • Fabricated Metal Product Manufacturing

It may not seem so but the ability to make things out of metal is very much a skill that is in demand. Companies that engage in this activity daily are seeing a lot of growth.

  • Computers

Yes, technology keeps advancing and growing. But it’s not doing it by itself no matter how smart it might be. There is always the need for people with the capability to design computer systems from scratch.

  • Specialty Food Stores

People are becoming fed up of chains like Walmart, Tesco, etc. They are slowly moving away from these huge departmental stores and looking towards smaller ones that specialize in certain kinds of food. Be it wheat and gluten-free, health food, or any sort of specialty food, stores that do cater to these populations tend to do well.

It is not only the large corporations that have been doing well. Lots of these small sectors have been doing surprisingly well and they even hold potential.


What Are The Top Ten Businesses To Start?

If you think you have it in you to be an entrepreneur and don’t know where to start, you need not worry. There are many possible spheres you can get into. Whatever decision you make, needs to be an informed one so as to ensure success in that field. Though there is no sure guarantee what will be hot and what won’t be, one thing you can do is ensure that if there is a fall, you are insulated against it. Here are some ideas that might inspire you:

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  • IT consulting – There is no explanation required here. In a world that is becoming dominated by technology there is always need for an IT consultant.
  • Caring for the elderly – Sometimes part time help is not enough when the elderly face problems like illnesses or disabilities. In times like that round the clock assistance and care is required. People are always on the lookout for good and honest help from elderly care agencies.
  • Workers for the elder folk – The older generation have been able to live more independently thanks to modern medicine but they still require help every now and then. You could always start a business that provides help to the elderly, that is, help with grocery shopping, driving, physical therapy, etc. which they would not be able to do alone.
  • Investment assistance – The tax codes are complex that people will always need help trying to figure it out. There will always be a need for help in managing wealth that is collectively held, accountants, Insurance agents, investment advisers, lawyers, etc.
  • Real estate for retirement – Houses along the coast are fast becoming popular, especially for single-family homes. The prices for these kinds of houses have shot up significantly in the past few years. Either selling real estate or providing service to those kinds of companies is bound to benefit you.
  • Recreation – One thing most people always want is to be fit. Depending on location various activities like golf, hiking, tennis, bicycling, etc. are popular and people with money tend to engage in these activities.
  • Improvement for the aging – Those who are losing the essence of youth will not hesitate in spending money to recapture their lost youth. This includes things like yoga, Pilates, Botox, fancy creams and other beauty treatments. This is the jackpot for entrepreneurs.
  • Outsourcing at home – Plenty of outsourcing work is right at home. Independent contractors such as those in the fields of accounting, humanresources, law, etc. provide such work and entrepreneurs with this kind of knowledge are bound to do well.
  • Outsourcing agencies – Sometimes even agencies outsource work by the temps they supply to companies to do the work. Workers who have this skill are always welcome.
  • Travel services – There is a rising demand for restaurants, copy centres, small shops, dry cleaners, etc. as more and more people, whether they’re young or old want to visit the scenic areas of the country like the mountains, national parks, etc. This is where you come in with resort services.

Business Ideas & Opportunities For 2014

These kind of business opportunities may not make you rich overnight but one thing is assured is that you will make real money.

  • Nanny services and day care

These days, both parents tend to work. For families with children, this becomes an issue. This is where day care services and nanny services come into play. This has becoming a booming industry. However, the opportunity does not lay in becoming a nanny or baby sitter yourself but by creating a company or agency that can provide nannies and baby sitters.


  • Gluten-free food stalls, bakeries, restaurants, etc.

It’s very difficult to stick to only wheat and gluten free products. However, that can change with gluten free bakeries and restaurants. People will eat anything so as long as it tastes good. If grocery stores can increase the number of gluten free products they sell, why not open bakeries and restaurants that do the same? There is huge scope for these kinds of food joints which are willing to sell fresh gluten free food.

  • Piercings and Tattoos

People, in their attempt to be different or unique or stand out in the crowd have resorted to piercing various parts of their body or tattooing it. Since most of the youth seems so keen on decorating their body, it only makes sense that this industry is growing. It’s even better when the shops offering these services are clean and provide spa-like experiences.

  • Advocates for patients

It is not easy to go through the medical system if you have a loved one or if you yourself have a serious illness or if there is a need of surgery. So as a patient advocate it would be your job to help others to get through the medical system has efficiently as possible. A medical background is not required.

  • Development of mobile apps

One of the easiest things possible is to create a mobile app that will go viral. Be inspired by apps like flappy bird, 2048, candy crush saga, angry birds, etc. Popular gaming apps spread like wildfire among the youth.

  • Transportation services

There is so much potential here. People do not realize how much transportation services are in need. It has a lot of scope. Not only for those who cannot drive themselves, or cannot afford a car, but also for the non-mobile like the elderly or those who are limited by medical situations or health issues. There are many cases where the non-mobile need help getting onto a bus or into a car, the need to move wheelchairs, etc.

  • Tea stores

Who doesn’t love tea? Tea consumption is only rising and it is an extremely popular beverage. So why stick to packets and boxes from super markets and groceries when you can go enjoy the various different flavors and kinds of teas that are coming up in a tea store. People are coming up with whacky and unconventional flavors and even more people are ready to try them out. People love trying out new things these days.

10 Best New Business Ideas for 2014

Here are some of the best business ideas for 2014:-

  • There is always scope for a personal trainer. There is no shortage of people who are ready to hire one so as to remain fit and active. As there are more cases of obesity and as more and more people want to stay fit to retain their youth, the demand for personal trainers is growing. People feel they cannot do it by themselves and tend to hire personal trainers who will keep them on the line till they achieve perfection.


  • As we are entering the digital age, there is a higher demand for online virtual assistants as opposed to in-house assistants. Now you don’t need to be physically present to work at our jobs. The demand for the online market is only increasing in this day and age.
  • It might seem difficult to start in an already established market where everything seems to be taken but there are still several areas that are yet to be targeted and one of the areas happen to be niche price comparison websites. These are bound to become popular since the market is steadily growing. This is a good option for those who are tech savvy
  • Victorian-themed businesses are coming back with a bang as shows like Sherlock are making the Victorian age seem more appealing. Many things have been inspired by this era like taxidermy, fashion collections, weddings, etc. You could always get a job related to the Victorian themed era considering its current popularity.
  • One of the best things to happen is the Raspberry Pi accessories. They are microcomputers that have got a lot of attention from Press as well as the public. As technology is advancing, this little beauty has done wonders. Entering this field would not be a mistake.
  • Since the Bring Your Own Device is on the rise, there is more demand for IT professionals and BYOD consultants to help make sense of it and navigate through it. There is a growth in the field of remote working and this has further contributed to this sphere of work. It is an extremely good field for IT consultants.
  • This is one field that has become poplar particularly with the youth. It is one of convenience and one that is quick and saves time. Mobile catering of food and drinks is now a big thing and will only become more popular with time. It has been gaining momentum.
  • Though this idea is not that new, it is still very popular as more and more companies are turning towards blogging to maintain a virtual rapport with their consumers. Blogging was and still is a very popular means of communication which works both ways. It is also a great way to advertise.
  •  Since the dawn of the digital age, companies have turned towards the internet for storing their vast amounts of data. As a result there has risen the need for data analytics.
  • The baby boomer generation are keen on boutique care homes as their retirement options

Steps for Hiring the Right Web Designer

Do you have your mind made up that you really want to make a living online? If so, the quality of your site must be superb in order to defeat the competition. It is very important that your site look modern. It is looks very cheesy and unprofessional, this will turn off many people who visit your site. Since a large number of people do not have the skills required to make their own site, they need to seek out help in this process. Here are the steps for hiring the right web designer.

1. Look for cool sites

The first thing you should do is start surfing around and try to find sites that appeal to you visually. These do not necessarily have to be sites that sell things. They can be blogs or any other type of site. The most important thing is that they look good. Make a list of the sites that you like the most. On many sites, you will be able to see the name of the person or company that designed it listed on the homepage. If you do not see the web designer’s name, contact the site directly and get the designer’s contact information. You should also be on the lookout for sites with features that you find interesting. If you think the feature may work well on your own site, make a note of it and be sure to tell your web designer about it.

2. Go to tech conventions

Most major cities have tech conventions on a regular basis. These are great places to go if you are in search of a web designer. Some conventions have web designers sitting in booths so you can talk to them. You can look at examples of their previous work on other sites to help you decide if they are right for you. Tech conventions are also great places to meet up with other online business owners and get some references regarding web designers that are experienced in the type of site you will be operating. Another place you can go to find a web site design company is

3. Conduct interviews

Once you have compiled a list of web designers, you should start contacting them. Ask them questions about their level of experience. How long have they been designing websites? Do they do it full-time or part-time? Do they design websites professionally or to make some extra money while they are in college? If you are on a tight budget, it would not be a bad idea to hire a college student to design your site. This is assuming he or she has the necessary skills. You will be surprised how talented some college students are.

4. Negotiate a price

Once you have selected the web designer you want to hire, it will be time to negotiate a price. Call some web design companies to get an idea of what the going rate is. This will help prevent you from getting ripped off.

Making Customers Aware With Signs

When you open a business, it’s important to advertise what is sold and the services that are offered so that you can establish a customer base. signage companies can create any kind of sign that you want to display at the business to make it easier for customers to see the information about the business. When the signs are created, you want to try to include information and designs that aren’t like what other businesses have. The sign company can offer suggestions about the design, or you can include some of your own ideas that can be transformed into something unique by the company.

One of the advantages of using a signage company is that there are multiple colors and designs to choose from. The combinations are almost endless when it comes to the font of the text used on the signs, the pictures that can be included and the sizes of the signs that are created. Your sign shouldn’t be too large that there is a lot of open space. You want to include just the right amount of information to convey the basics so that customers will want to enter the business. The sign should have a background with words that are easy to see instead of creating a sign that has letters that are too light, making it hard for others to determine what is being said on the sign. A proof of the sign is usually created before the final product is released.

Even though you might think that a custom sign is a little more expensive, it will often pay for itself in a short amount of time. When you make a statement about the business you have, then it will let others know that you are serious about attracting new customers. You can advertise sales on the sign as well as special services that your company offers that others might not offer in the town. If the sign captures the eyes of those who drive past the business, then it will pay for itself in a short amount of time. Changes can be communicated on the sign as well if there is anything new that customers need to know about.

Selecting an Outstanding Expo Display Provider

It goes without saying that when any business of any size attends an expo, they’d ideally like to make a winning first impression on those in attendance. When trade shows and fairs go well, the resulting interest that can flood the way of any given brand or business can be dramatic to say the least. By contrast, get it wrong and it’s a case of leaving with a bruised reputation and the chance of coming out worse off than had you not bothered turning up in the first place.

Of course, given the nature of an expo and the way in which the brand presents itself, much of the success or otherwise to be expected comes down to the banners and stands used on the day. These are essentially the first and only marketing mediums each and every stand will have in place to shout the right message, making it an area that shouldn’t be taken for granted.

So when the time comes to choose display stand and/or banner provider, what should you be looking for?

1 – In-House Manufacturing

Well, first of all it’s a good idea to choose a provider that takes care of the manufacturing of all graphic panels in-house and under its own watch. The reason being that when you choose to do business with a brand that outsources these kinds of jobs to others, you technically do business with at least two or more separate companies. Because of this, it’s not as easy to guarantee consistent quality and top-level customer service across the board. Ideally, they should handle everything from start to finish under one roof and with no need for third-party outsourcing.

2 – Choice of Materials

According to the experts at, one of the biggest mistakes anyone can make is assuming that all banner and stands across the board are of the same basic quality. This sadly isn’t the case at all – especially when it comes to the graphic panels themselves. Unless the provider is willing to offer a 100% guarantee of outstanding quality, you could very well end up with a wholly lacklustre and rather dull final article. And when quality dips to such low levels, the actual message of the banner can be wholly lost at the same time.

3 – Assembly and Testing

It’s one thing for a banner brand to send you all the bits and pieces you need to put your banner together, but what if there’s a slight discrepancy or perhaps a key component missing? As these are the kinds of things that are often ordered with the intention of using them in the very near future, it’s much better to choose a brand that not only checks and tests everything, but actually assembles the banners on your behalf before allowing them to leave the factory. Ideally this is the kind of added service that should be offered as standard, so keep a look out for it.

4 – Banner Design Service

Revisiting the prior point of trying to choose a brand that takes care of everything in-house, it’s always a good idea to (where possible) find a brand that along with providing world-class stands actually takes care of the full graphic design process too. This means a company that’s both able to transform your ideas into stunning results and chip in with the actual design process itself where needed. As mentioned above, the more comprehensive the service offered under one roof, the better.

5 – Experience

There’s really very little more reassuring than a banner brand that’s not just been in business for a while, but has decades of experience under its belt. These can of course be more difficult to track down than others, but if for example you’re able to find a company that’s been doing what it does for over 30 years, they’re inherently going to know what they’re doing better than a brand that set up just three months ago.

6 – Guarantees

Last but not least, it’s one thing to offer a 30-day warranty or a money-back guarantee for the next year or so – a full manufacturer’s lifetime guarantee on the other hand is something else entirely. It’s not as if things like graphic panels will ever be able to be guaranteed for such lengthy periods, but when it comes to things like magnetic bars and framework, lifetime guarantees can and should be on the cards. And if it’s not entirely clear what’s covered and what isn’t, be sure to ask a few questions before signing up.





Staggered Cut Postcard flyers and Their Multiple Usages

Marketing is important and necessary for any kind of business whether small or big. Every organization is in need of advertisement. Without advertisement or proper marketing promotions it is not possible to reach to your targeted customers and bring about brand awareness among the people. Marketing promotions helps to make your business presence felt among the people in and around the city.

Now, there are many marketing tools that make your business spread its awareness such as, brochures, pamphlets, visiting cards, post cards, posters, yard signs and also postcard flyers. Companies can use these tools to not only promote their brand but also to promote or launch new products and services. These marketing tools are effective for every form of business, but does it mean that new ideas are not welcome? Well, definitely not! New ideas can help to increase your productivity to a whole new level.


Postcard flyers are definitely an effective marketing tool for any business. But, marketing gurus have been successful in bringing a new generation postcard flyers that are known as staggered cut postcard flyers. Postcard flyers are of a standard size and are basically single sheets of papers. This is why business owners had limited space to feed in all necessary information about the products, thereby skipping some of them. Hence, marketing guru’s and experts can up with staggered postcard flyers. Before getting into details about the know how of staggered cut postcard flyers, let’s talk about the definition of these new generation postcard flyers.

Staggered postcard flyers are basically pile postcard flyers that are cut irregularly and stapled or put together. All the postcard flyers have different shapes and sizes. All these postcard flyers are placed together in interesting and attractive looking files or folders. It is this extra decoration that helped business to draw the attention of their customers to a new level. If things are put together in a decorative way then it will surely attract the attention of the customers. That is what the job of staggered postcard flyers is is.

Other than that staggered printed postcard flyers have another goal to achieve. That is previously postcard flyers had a limited space to feed in all the information about any product, but, with the introduction of staggered postcard flyers information about products could be presented in details to the customers.

Advantages of staggered cut postcard flyers

  • One of the biggest advantages of staggered cut postcard flyers is that it does not require to be reprinted. If there is any additional information that needs to be passed on to the customers all you need to do is to add another postcard flyer to it. Multiple facts can be passed on with the help of staggered postcard flyers, like various discounts and offers that is being provided about the product. These marketing tolls should not only carry information about the product but also vital information like, company name, logo, contact details. These will help the interested customers to get in touch with you as and when required.
  • In comparison to other marketing techniques like, banners, posters, TV commercials, staggered postcard flyers are more economical in nature, as you do not require baring much cost. As they are one of the direct marketing tools that a company uses to promote its products and services they reach in the customers safe hands directly. As there are a bunch of postcard flyers that can be attached and given to the customers all the details relating to the product can be mentioned in these postcard flyers. For example, products, offers, discounts, services and other information like product price and deals. You can also use every postcard flyer to pass on specific messages separately.
  • These postcard flyers are designed uniquely. Their uniqueness helps to draw the attention of their customers smoothly. Designing of these postcard flyers is what makes them successful. Using the right color and font size will help to make information more visible and readable. That is why marketing experts always recommend the use of such marketing tool. There are other benefits of using staggered cut postcard flyers. Like, every postcard flyer has a specific message to convey. Thus, drawing the attention of the customer separately for every different message. These postcard flyers that are attached together have different sizes of their own. This helps to create a good impression in customers mind about your organization.

Organizations that can benefit using it

Corporate companies

Corporate organizations make use of this marketing tool for their marketing promotions and advertisement. Whether it’s a big or a small organization everyone makes use of this effective marketing to reach to their customers. Another reason as to why this tool is preferred is because it is cost effective in comparison to other marketing tools. Thus, small or start-up organizations can depend on it to promote their business, product and services.

Non-profit organizations

Organizations like NGOs can use this marketing strategy to promote their various campaigns related to social and environmental issues. Other than that these organizations have a small budget for their marketing promotion, since this is a cost effective tool for advertisements its requirement by them is also high.

Schools and colleges

Schools and colleges organize various events in their educational institutes all throughout the year. They too look for ways to promote their events. Staggered postcard flyers can prove to be an effective tool to do it, as the cost of printing them is also minimal or negligible.

Designing of staggered postcard flyers

When it comes to designing of these marketing tools it is necessary that you strategize a plan. There are many things that you will have to keep in mind while designing these promotional tools. Like the right choice of color for every postcard flyer. Select colors that are subtle and not too flashy to the eyes. Other than that, make sure that you choose the right font size to print the texts. This will make it more readable and more understandable. As you are privileged with extra space do not write jargons, instead make good use of it and try and print catchy phrases and taglines so that the customer’s attention can be drawn easily. Use good quality paper for the printing of your postcard flyers so that it is durable. Using of good quality pictures is a must as it will help to draw the attention of the customers only at the postcard flyer he/she is currently reading.

Utilizing a Powerful New Platform in Business Marketing

Simple numbers don’t lie; with more than 50 million Tweets sent around the world each day and the number of Facebook subscribers rapidly nearing the one billon-user mark, social media has outpaced traditional forms of advertising as a formidable platform for businesses to reach their potential customers. Wielding this powerful new force allows companies to have access to clients as never before by directly interacting with them on a personal level via social media.

While enticing customers to visit either a brick and mortar or online store is one of the crowning achievements of interacting via social media, business owners cite a lack of time to devote to such activities as the primary reason they don’t engage the public in this manner. E-Commerce companies such as Solid Cactus aim to aid businesses in claiming a share of this market by utilizing social media optimization, or SMO, a proven strategy for engaging customers and creating excitement about your services or brand with the most successful methods to use on social media.

Solid Cactus acts as a representative of your company by allocating a trained representative to interact with the public on your behalf. Gone are the days of a Twitter or Facebook account that has not been updated for months at a time. With Solid Cactus, an individual plan for your business is drawn up, with a strategy for your SMO across all popular media platforms, including personal interaction with customers. Once the strategy is in place, the results are tabulated and either adjusted for continued efficiency or maintained as a winning status quo.

The services your business can expect from Solid Cactus include monitoring across Google+, Pinterest, Facebook and Twitter, SEO management and ongoing public relations that perfectly mirror your business philosophy. These services are honed from years of successful media management and a consultation with Solid Cactus experts is free. There’s never an obligation to participate in the customized plan Solid Cactus presents to you. Small businesses often need an edge to make a difference in this competitive environment and social media is often the best way to establish a winning rapport with the public, so consider SMO as a winning strategy for your business.


Are you yet to get your business listed in the business directory? No, not that heavy printed books that are being delivered to your doorstep annually. Directory in this context means online directories (Yellow Pages). There exist several topnotch online directories available at little or no cost. If your company is yet to be listed, chances are you are missing serious business. Below are five good reasons why you should get your business listed in main online directories, not neglecting the smaller ones.


1.  Clients are already waiting for you online – A recent study revealed that up to 70% of households now employ the internet as a source of information whenever they want to shop locally for various products and services. This is because this is trending, and its increasing among all demographics, it simply means clients as well as potential customers are employing online directories to fetch that they do look for in the printed yellow pages. If you are not yet listed in online directories, you are definitely losing customers as well as potential customers.

2.  Clients are mobile- Studies revealed that people turn to the internet first when searching for information about businesses. This is because it’s easy to access and related info can be obtained within some minutes of research. It is readily available and provides much more info. Therefore, getting your business listed will enhance your chances of getting more customers.

3. Business directories offer your business comprehensive exposure. Certain information about your business is most likely accessible online across various media outlets which include search engines, your website, trade organizations, marketing and advertising initiatives and much more. Listing your business on business directories can get your company details read by several thousands of people who are yet to find your business. Most times, the smaller directories do source their info from the larger ones, thus your business information gets disseminated automatically across the web without you additional cost or efforts from you.

4. The emergence of local directories such as the Google Local and other industry or state-specific directories have made it very practical for people to make use of the internet to fetch useful business information. Prior to the emergence of local directories, business listings have always been excessively “global”. Looking up certain products might end up getting results of other states or countries which were often useless for the majority. Local directories have made it possible to narrow down your search to specific geographical locations, therefore getting listed in them offers the opportunity to get your products known to people with your locales.

5. Busy people do not want to delay their search till they get back to office, they do not want to call a friend before getting reliable information about products and services. Thus, the only convenient way for them to get the information they need is to look into directories. They turn to directories and search engines to satisfy their need of information. Therefore, if your business is missing out in the directories, you are missing quite a lot of potential clients.

These are just five of the lots of benefits you’ll enjoy by getting your business listed in several business directories. For greater results, do not restrict your submission to a type of directory, maximizing your exposure by submitting your business to several types of business directory. This should include those that are niche-focused, geographically-focused, as well as the general business directories. Customers as well as potential customers are already waiting for your business to get listed so do not hesitate to utilize this great medium to grow your business.

Boost Your Brand With An Essential Digital Marketing Strategy

With the nearly ubiquitous presence of smart phones, iPads, and tablets, there is absolutely no doubt that the era of digital marketing is upon us. Accessing this key market is critical to the success of your business, but when you’re busy running your company, you don’t have time to research how to harness the power of digital marketing. A poor online presence is almost as bad as an absent one, so you shouldn’t attempt to promote your company online digitally without the help of a professional digital marketing firm that has proven results.

Online Marketing

While you devote crucial time towards your duties as a business owner, you digital marketing consultant will handle your online branding. Just as you are competent in the running of a business, they are skilled in identifying successful marketing techniques. Using state-of-the-art analytics that aren’t available to other firms, your consultant can determine your key demographic and understand where your business stands to improve most online.

Your consultant may determine you need to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) tactics to boost your online presence. They will reveal which keywords are most used by potential customers that search online for your kind of service. They’ll make sure that you use these keywords to create strong links online, so when someone inputs them into an internet search, your site will come out on top.

A single approach to digital marketing isn’t viable, so using various techniques increases your chances of success. A diversified marketing strategy will guarantee a larger viewership, which is why your consultant will create an engaging presence on social media websites. Sites like Facebook and Twitter are easy ways for your company to build lasting relationships with new customers, as you can quickly engage with other users on the site. Video and image-based platforms are also an effective way to increase your brand awareness, as this medium is easily shared between friends online.

These are only two methods that an experienced digital marketing firm will employ to help you get online. You should click here to speak with a consultant and see just how many techniques and avenues there are available to increase your engagement with the online community. They won’t just leave you to maintain your accounts without any direction either. Once they mould your brand into something that has real sway, they’ll continue to coach you on how to reach your digital marketing objectives well into the future. Embrace what the internet has to offer, and call a digital marketing firm today.

How do I know if the SEO services I am getting for my company is rubbish

Hiring an SEO firm as part of outsourced services is the first step towards improving online marketing for most businesses around the world. It is common to find many business owners leaving all their SEO needs to be handled by these firms while waiting for the results of their work. However, this should not be the case as you will not be able to find out whether their progress is good or bad for the company. It is crucial to assess the online improvement made by the SEO firm as soon as possible to ensure that you are on top of things.

If you are unsure whether the SEO services being offered to you are up to standard then there are a number of ways to find out even after hiring them for a short time period. Some of the warning signs that the SEO firm you have hired may not be making any positive contribution to your online marketing campaign are:


  • They have no actual deliverables

The probability of getting excellent results from an SEO firm as soon as they start working with you may be impossible, they should still be able to show you a schedule of the work they plan to do. If they cannot provide any proof on what they have done so far such as an audit of the site, content analysis and link profile analysis then you might need to reconsider working with them.

  • They find it hard sharing their SEO techniques

Majority of genuine SEO firms use techniques that are considered legitimate and will always provide the best results when used appropriately. Therefore, if staff at an SEO company cannot clearly give you information on the techniques they are using to improve your rankings or traffic then you need to find out if they are scammers. Most times, their inability to explain their SEO practices is because they may have no idea of what they are doing at all.

  • There is a significant drop in website traffic and rankings

Sudden lowering in rankings as well as traffic to the website is a sign that the SEO firm might be making some major mistakes. It is normal for website rankings to go down at one time or another due to a variety of reasons but if the decline is steady then there is need for further investigation. If you suspect that their work is suspicious, it is better to stop them from working for your company.

  • They do not seek feedback

For search engine optimization to succeed it is important that a good relationship is cultivated between your company and the SEO firm. The best way to do this is for a company to get regular feedback on the results being gotten from the Search engine optimization work being done. As a result, it is important to ensure that the firm offering SEO services gives you a regular pointer to the direction they are taking with your campaign if they are genuine and want you to succeed.

The Advantages of a Salesforce Billing Software

Closing a deal is great news, but if you don’t have an efficient billing process or worse yet, if it is prone to errors, you will be in a lot of trouble. Customers become frustrated, payments get delayed and you have to deal with one dispute after the other. This will quickly repel your customers and you will be forced to make a change.

Once you decide to acquire an efficient, easy to use billing software, I strongly recommend you take into consideration the Salesforce billing software at BILLIVING. It will help you generate invoices from the data you already have prepared and quickly transform all your billings to an error free, efficient, streamlined process. Your customers will be more than happy and this will positively impact your cash flow.

Bill Accurately – Bill Quicker

Salesforce provides you with all the tools you need to completely automate your entire billing process. Basically, you won’t have to do anything yourself as this billing software will create an invoice based on the item your customer ordered. You won’t have to dedicate your time to do invoicing, there won’t be any heavy lifting involved at all. Manual intervention won’t be needed because Salesforce billing software will automatically bill your customers. Therefore, you will get paid sooner.

Let’s take a look at some of the features this software offers.

  • Supports recurrent billing, one time bills and payment schedules.
  • Does tax calculations automatically.
  • Invoice from unattended batch generation or list views
  • Batch or one-time invoice generation

Close the Deal and Bill It Properly With Salesforce

Once you start using Salesforce billing software, you will be able to experience how easy it is to do business. A substantial chunk of your time will now be free to use and you can dedicate this time to develop your business. Why should you worry about orders, invoices and cash application when you have Salesforce? Dedicate your time to find more customers and your business will quickly evolve.

Customer service, sales and delivery will now be tightly integrated with billing, which will improve customer service and help everyone in your company to contribute more. Disputes will be reduced significantly and will be an exception, not a rule.

With Salesforce billing software:

  • You will keep sales in the know even after you close the deal
  • Customer service will have all the details about payments and will easily answer inquiries
  • Every part of your company will have the information to properly resolve all collection problems

Another important benefit is that you will be able to bring up order, delivery and invoice details history and create meaningful reports. Your marketing and sales teams will be able to make use of it and adjust their strategies to further improve your business. With a broader view of how things happen in your organization, it will be easier to spot problems, resolve them and streamline the process. And in today’s world, you need to streamline your business process if you want to stay competitive.


Things you should be doing for your website promotion

If you have started an online business, it is essential that you do whatever it takes to let the public know it exists. With so many websites to compete with, this can seem like a daunting task. This is especially true for people who are starting an online business and have a limited amount of resources to spend on advertising. This is where the skill of digital marketing becomes essential for the survival of your online business. There are various ways to market your website and get the word out about the products and services you offer. The best thing about many of these methods is that they require little or no money for you to take advantage of them. Here are some of the best digital marketing techniques you can utilize to promote your online business.

1. Search engine optimization (SEO)

SEO is easily the most important factor when it comes to people being able to find your website. As you know, when you search for something on Google or any other search engine, a long list of websites appears that pertains to your particular search query. Generally, most people do not go down the list past the 20th website listed. This means that if your website is not listed at or near the top of the search results, the public is never going to find you, even if they are searching for items that you sell. SEO involves using certain keywords and phrases on your website specifically for the purpose of being detected by Google, allowing your site to appear higher in the search ranking. Domain name website forwarding can also be use to redirect various URLs to your website.

2. Facebook

Since beginning in a Harvard dorm room slightly over a decade ago, Facebook has exploded in popularity. It has now become much more than a place to post comments and share photos. It is now used by businesses as an effective way to advertise their services and interact with their customers. Facebook is a promotional tool the likes of which the business world has never seen before. It is also free, so using it will not impact your budget.

3. Twitter

Along with Facebook, Twitter has changed the way that people communicate with each other. For businesses, it is another free method of contacting your customers directly. You can also do some networking and attract new people to your brand.